SEO

(Search Engine Optimisation  Services)

At Digital Elements, we offer a comprehensive range of Search Engine Optimisation (SEO) techniques designed to improve your website’s visibility on search engines like Google.

Our approach focuses on identifying and addressing the key factors that impact organic performance, aligning with the evolving priorities Google outlines — including mobile search optimisation, which has now overtaken desktop search.

Our 3-Step SEO Process

We’ve developed a 3-step SEO framework that blends technical precision with content strategy, ensuring your website has the best possible foundation to perform well in organic search.

Step 1: Fundamental SEO (Built into Our Web Design Process)

For clients who engage Digital Elements for website design & development, we embed fundamental SEO work directly into the project. This includes:

• Implementing essential technical SEO functions.
• Applying targeted keywords to key content.
• Integrating SEO-friendly copywriting and proofreading as part of content creation.
• Addressing critical on-page and structural factors.

This ensures your website is search-friendly from day one.

Step 2: Post-Launch SEO (Intermediate Level)

Once the website is live, we monitor its organic performance during an initial testing period. After this, clients can opt for our post-launch web packages, which include:

• Conducting a SERP analysis (Search Engine Results Pages).
• Applying data-driven adjustments to improve visibility and ranking.
• Implementing intermediate-level SEO strategies based on performance insights.

This step can be repeated every 3 to 6 months depending on the business size and online activity.

Step 3: Advanced SEO & Digital Support (For Digitally-Active Businesses)

For businesses with ongoing digital marketing activities, we offer tailored advanced SEO solutions. This includes:

• Further enhancing on-site organic elements.
• Providing technical SEO support to complement paid campaigns such as:
  • Social Media Marketing (SMM)
  • Search Engine Marketing (SEM)
  • Email Direct Marketing (EDM)

This integrated approach ensures that your organic and inorganic efforts work in sync to deliver optimal results.

SEO for Existing Websites (Built by Other Providers)

If you already have a website — built by another provider — and prefer not to rebuild it, we can still help improve its performance.

We start with a comprehensive website review to assess its SEO potential. If the site’s Content Management System (CMS) is suitable, we’ll perform an initial web maintenance service to optimise its structure and content before moving into our standard SEO management process outlined above.

Why Choose Digital Elements?

• SEO built into your website from the ground up
• Ongoing monitoring and iterative improvements
• Tailored solutions for businesses of all sizes
• Locally-managed, secure private server hosting
• Proven expertise across organic and paid channels