Developing effective branding and marketing tools is akin to lighting a fire under the brand, as these tools are a spark that helps direct the development of all current and future sales messages across online and offline media and all supporting collateral.
Our holistic approach to Branding doesn’t stop once the logo is created. The process may involve the review of the brand positioning statement – or tagline – along with countless other key tactical elements that will become your marketing arsenal. The elements become part of comprehensive Brand Guidelines, which are essential in maintaining synergy and consistency in all future marketing communications.
This creative approach not only defines what is said about a client’s product or service but also how it is portrayed to consumers and positioned in relation to its competitors. These tools help direct the development of all current and future sales messages across online and offline media and all supporting collateral.
Pure branding requires the intricate interplay of the left and right brains – the ‘left brain’ takes pleasure in dealing with analytical things, like strategy and tactics. The ‘right brain’ prefers to connect to a project on an emotional level through things like appearance, design and aesthetics.
With the combination of these two ways of thinking, the development of effective branding and marketing tools is easier.
Luckily, at Digital Elements, we have an outstanding mix of ‘left and right brains’ that happily work together to deliver outstanding results and powerful creative work.