Blog / Articles Author : Dom Ogun
At Digital Elements, we believe good design is only half the story. Strategy, experience, and sharp insight make up the other half.
This blog shares our point of view — practical guidance, ideas, and opinions shaped by doing the work. The orange sub icon represents that perspective.
Our views are based on decades of industry experience
WebXpress: Automated Website Builder for Startups
Introducing WebXpress — the automated website builder designed for startups, micro-businesses, and solo operators. In just a few easy steps, create a professional, editable website — no CMS, no coding, no hassle. Full ownership. Instant download. Only $99 USD. Launch your website today.
Give First: How Free Value Builds Brand Trust
Giving something valuable without strings attached is one of the smartest ways to build brand trust today. In this article, we explore why offering free tools, tips, and insights creates stronger customer loyalty — and how Digital Elements embraces a value-first mindset to help businesses grow authentically.
What Your Indexed Pages Say About Your Website
Learn how to run a search on Google and interpret the order of your indexed pages. From homepage visibility to blog performance and structural issues, this guide reveals what your SERP says about your site’s SEO health.
Why a Business Name Isn’t Enough: Protect Your Brand the Right Way
Don’t assume your business name is legally protected. In Australia, registering with ASIC doesn’t stop others from owning the trademark. This article explains why a proper brand check needs to cover trademarks, domains, and name registration.
Search is Evolving: How to Optimise for Voice and Visual Discovery
Search is evolving beyond typed queries; users now seek information through voice commands and images. To stay relevant, businesses must adapt their SEO strategies by optimizing for conversational queries, implementing schema markup, and enhancing image SEO. Embracing these changes ensures visibility in the dynamic landscape of modern search.
AI Spam Attacks Are on the Rise
AI-powered spam is the new silent threat to your website. Learn how heavy homepages can burn through bandwidth fast — and what smart developers do to stop it.
Why Website Loading Speed Matters
A fast-loading website isn’t just nice to have — it’s critical for user experience, SEO, and conversions. Learn why speed matters and how to use PageSpeed Insights to keep your site performing at its best.
Understanding Trademarks and Symbols
Protecting your brand is crucial in a competitive marketplace. One of the key ways to establish ownership of your business name, logo, or tagline is through trademarks. You’ve likely seen the symbols ™ and ® used in branding, but do you know when and how to use them correctly?
The Future of Website Assistance: How We Replaced Generic Chats with Our Own AI Assistant
At Digital Elements, we’re always looking for ways to improve the user experience, not just for our clients but on our own website too. One of the biggest frustrations we’ve seen over the years — both as users and website creators — is the rise of generic website chats and clunky keyword search tools.
AIO: What is AI Optimisation and Why It Matters for Your Website in 2025
Search engine optimisation (SEO) has been essential for driving traffic to websites for years. But the way people search is rapidly changing. Instead of only typing into Google, more people are now asking AI assistants like ChatGPT, Google Gemini, and Microsoft Copilot for answers. This change has created a new optimisation challenge: AIO — AI Optimisation.
How Poor Website Architecture Hurts Your SEO
One of the most effective ways to improve your site’s structure and SEO is by moving away from static pages and using Custom Post Types (CPTs) with categories and taxonomies. This approach not only streamlines your content but also boosts your SEO.
Predictably Uncommon: Bold, Clean Design Trends for 2025
The boldest web designs today are often the cleanest. In 2025, the focus is shifting toward intentional, minimalistic designs that use bold choices sparingly, creating high impact without overwhelming users.
The Rise of Smart Websites: How AI is Reshaping Web Design and UX
Gone are the days of static pages and cookie-cutter templates. Today, websites are expected to be dynamic, intuitive, and personalised—offering users exactly what they need before they even realise it themselves.
How to Register a New Brand Name with IP Australia: A Step-by-Step Guide
Establishing a strong brand name is one of the most critical steps in building a successful business. However, securing your brand legally is just as important as creating it. Registering your brand name as a trademark with IP Australia ensures that your business identity is legally protected, preventing others from using a similar name in your industry.
Content is King: Crafting Stories That Cut Through the Noise
Social media platforms, search marketing, and other online channels offer unprecedented access to potential customers. But with this accessibility comes a challenge—audiences are bombarded with countless marketing messages every minute.
The Importance of Securing a Domain and Having an Active Website for Businesses
In a world where online scams are becoming increasingly sophisticated, securing your domain and maintaining an active website is no longer optional. Social media alone is not enough to protect your business or customers.
The Importance of Linking Your Google Business Page to Your Website for SEO
Linking your Google Business Profile to your website’s contact page is a straightforward yet powerful SEO strategy. It not only strengthens your local search performance in Google’s Local Pack, but it also bolsters your authority in organic search results.
Why You Don’t Need a .com Domain for Global Services
The digital world has evolved, and so have the online presence strategies. While a .com domain may have been necessary in the past, it is no longer a prerequisite for global success. By embracing alternative domain extensions and focusing on solid SEO practices, businesses can achieve the same credibility and visibility online
Web Hosting Partnerships for Designers and Agencies
We offer partnership opportunities or potential acquisitions for designers and boutique agencies looking to enhance their service offerings and provide their clients with premium web hosting solutions.
How to Engage a Web Design Team: Key Points to Note and Prepare
Engaging a web designer or an agency can be an exciting step towards building or revitalising your online presence. However, it’s essential to approach this process thoughtfully to ensure a successful collaboration and a website that meets your needs.