Don’t assume your business name is legally protected. In Australia, registering with ASIC doesn’t stop others from owning the trademark. This article explains why a proper brand check needs to cover trademarks, domains, and name registration.
Search is evolving beyond typed queries; users now seek information through voice commands and images. To stay relevant, businesses must adapt their SEO strategies by optimizing for conversational queries, implementing schema markup, and enhancing image SEO. Embracing these changes ensures visibility in the dynamic landscape of modern search.
AI-powered spam is the new silent threat to your website. Learn how heavy homepages can burn through bandwidth fast — and what smart developers do to stop it.
A fast-loading website isn’t just nice to have — it’s critical for user experience, SEO, and conversions. Learn why speed matters and how to use PageSpeed Insights to keep your site performing at its best.
See how a Gold Coast car rental company transformed its brand, expanded nationwide, and secured key industry partnerships, achieving a Top-5 market position.
Protecting your brand is crucial in a competitive marketplace. One of the key ways to establish ownership of your business name, logo, or tagline is through trademarks. You’ve likely seen the symbols ™ and ® used in branding, but do you know when and how to use them correctly?
At Digital Elements, we’re always looking for ways to improve the user experience, not just for our clients but on our own website too. One of the biggest frustrations we’ve seen over the years — both as users and website creators — is the rise of generic website chats and clunky keyword search tools.
Search engine optimisation (SEO) has been essential for driving traffic to websites for years. But the way people search is rapidly changing. Instead of only typing into Google, more people are now asking AI assistants like ChatGPT, Google Gemini, and Microsoft Copilot for answers. This change has created a new optimisation challenge: AIO — AI Optimisation.
One of the most effective ways to improve your site’s structure and SEO is by moving away from static pages and using Custom Post Types (CPTs) with categories and taxonomies. This approach not only streamlines your content but also boosts your SEO.
The boldest web designs today are often the cleanest. In 2025, the focus is shifting toward intentional, minimalistic designs that use bold choices sparingly, creating high impact without overwhelming users.
