Blog / Articles Author : Dom Ogun
At Digital Elements, we believe good design is only half the story. Strategy, experience, and sharp insight make up the other half.
This blog shares our point of view — practical guidance, ideas, and opinions shaped by doing the work. The orange sub icon represents that perspective.
Our views are based on decades of industry experience
AI Spam Attacks Are on the Rise
AI-powered spam is the new silent threat to your website. Learn how heavy homepages can burn through bandwidth fast — and what smart developers do to stop it.
Why Website Loading Speed Matters
A fast-loading website isn’t just nice to have — it’s critical for user experience, SEO, and conversions. Learn why speed matters and how to use PageSpeed Insights to keep your site performing at its best.
Understanding Trademarks and Symbols
Protecting your brand is crucial in a competitive marketplace. One of the key ways to establish ownership of your business name, logo, or tagline is through trademarks. You’ve likely seen the symbols ™ and ® used in branding, but do you know when and how to use them correctly?
The Future of Website Assistance: How We Replaced Generic Chats with Our Own AI Assistant
At Digital Elements, we’re always looking for ways to improve the user experience, not just for our clients but on our own website too. One of the biggest frustrations we’ve seen over the years — both as users and website creators — is the rise of generic website chats and clunky keyword search tools.
AIO: What is AI Optimisation and Why It Matters for Your Website in 2025
Search engine optimisation (SEO) has been essential for driving traffic to websites for years. But the way people search is rapidly changing. Instead of only typing into Google, more people are now asking AI assistants like ChatGPT, Google Gemini, and Microsoft Copilot for answers. This change has created a new optimisation challenge: AIO — AI Optimisation.
How Poor Website Architecture Hurts Your SEO
One of the most effective ways to improve your site’s structure and SEO is by moving away from static pages and using Custom Post Types (CPTs) with categories and taxonomies. This approach not only streamlines your content but also boosts your SEO.
Predictably Uncommon: Bold, Clean Design Trends for 2025
The boldest web designs today are often the cleanest. In 2025, the focus is shifting toward intentional, minimalistic designs that use bold choices sparingly, creating high impact without overwhelming users.
The Rise of Smart Websites: How AI is Reshaping Web Design and UX
Gone are the days of static pages and cookie-cutter templates. Today, websites are expected to be dynamic, intuitive, and personalised—offering users exactly what they need before they even realise it themselves.
How to Register a New Brand Name with IP Australia: A Step-by-Step Guide
Establishing a strong brand name is one of the most critical steps in building a successful business. However, securing your brand legally is just as important as creating it. Registering your brand name as a trademark with IP Australia ensures that your business identity is legally protected, preventing others from using a similar name in your industry.
Content is King: Crafting Stories That Cut Through the Noise
Social media platforms, search marketing, and other online channels offer unprecedented access to potential customers. But with this accessibility comes a challenge—audiences are bombarded with countless marketing messages every minute.
The Importance of Securing a Domain and Having an Active Website for Businesses
In a world where online scams are becoming increasingly sophisticated, securing your domain and maintaining an active website is no longer optional. Social media alone is not enough to protect your business or customers.
The Importance of Linking Your Google Business Page to Your Website for SEO
Linking your Google Business Profile to your website’s contact page is a straightforward yet powerful SEO strategy. It not only strengthens your local search performance in Google’s Local Pack, but it also bolsters your authority in organic search results.
Why You Don’t Need a .com Domain for Global Services
The digital world has evolved, and so have the online presence strategies. While a .com domain may have been necessary in the past, it is no longer a prerequisite for global success. By embracing alternative domain extensions and focusing on solid SEO practices, businesses can achieve the same credibility and visibility online
Web Hosting Partnerships for Designers and Agencies
We offer partnership opportunities or potential acquisitions for designers and boutique agencies looking to enhance their service offerings and provide their clients with premium web hosting solutions.
How to Engage a Web Design Team: Key Points to Note and Prepare
Engaging a web designer or an agency can be an exciting step towards building or revitalising your online presence. However, it’s essential to approach this process thoughtfully to ensure a successful collaboration and a website that meets your needs.
Embracing AI: Transforming Your Website with Advanced Tools
In today’s rapidly evolving digital landscape, the rise of Artificial Intelligence (AI) is revolutionising how we manage and optimise websites… From SEO to content creation, AI offers practical solutions that can save time, improve accuracy, and drive better results.
Streamline Your Digital Management with a Dedicated Email Address
In the digital age, managing various online accounts can become overwhelming, especially regarding website management, domain accounts, and other related applications. One simple yet highly effective strategy to streamline this process is to create…
What Google’s Latest Update Means for Your Business Website
What Google’s Latest Update Means for Your Business Website If you’ve noticed a drop—or spike—in website traffic lately, you’re not alone. Google began rolling out […]
The Art of a Lean and Effective Website: Finding the Perfect Balance
Generate content first, structure second and apply cosmetics last. Content is the foundation of your website. It should engage your audience with valuable information, as there are two types of content: Static and Dynamic content. It’s also important to note that there are two types of audiences: human and bot traffic.
Is it worth having a video background on the home page?
…First, we have to cover the fundamentals of digital marketing; Â every established business has some level of brand equity, and this equity reflects on the business website’s SERP (search engine ranking page) performance.
