The Future of Website Assistance: How We Replaced Generic Chats with Our Own AI Assistant
At Digital Elements, we’re always looking for ways to improve the user experience, not just for our clients but on our own website too. One of the biggest frustrations we’ve seen over the years — both as users and website creators — is the rise of generic website chats and clunky keyword search tools.
You know the ones.
The chat pops up with:
“Hi! How can I help?”
You ask a simple question like, “Do you offer website hosting?”
And you get:
“I’m not sure I understand. Here’s a link to our homepage.”
Not helpful.
A Smarter Solution: Our Own AI Assistant
We decided to flip the script and train our own AI assistant — not with generic, out-of-the-box knowledge, but with content directly from our own website and FAQs. In other words, it knows what we know.
This means when a visitor asks a question, our AI pulls answers directly from our curated knowledge pool. If the information exists on our website, the AI will find it. If we’ve answered that question in an FAQ, the AI knows where to look. It’s not guessing. It’s not feeding you keyword soup. It’s actually helpful.
Why This Matters
No More Generic Bot Responses
Forget those painfully scripted chatbot conversations. Our assistant doesn’t guess what you mean — it knows our services, our process, and our language.
Real-Time Answers from Our Own Content
When visitors ask a question, they’re getting the right answer, from the right source — not a random blog post from 2019 or a keyword-stuffed landing page.
Faster Than Search Bars
Old-school website searches rely on exact matches or clunky filters. Our AI understands intent, so even if you phrase your question differently, it still gets you to the right place.
AI That Works for You (Not the Other Way Around)
This approach isn’t just for our own website — it’s something we can create for your business too. Whether you’re a service provider with a complex offering or an eCommerce store with hundreds of products, your own AI assistant can be trained on your content, your way.
No more generic “live chat” apps. No more frustrating search bars.
Just smarter, faster answers that respect your visitor’s time.
Want to See It in Action?
Visit our FAQs page and ask away — you’ll be talking to our AI, trained by us, for you.
